Today we’re featuring one of our Signature Boston Sales Managers, Melody Moore. Originally from New Hampshire, Melody has been a part of the Signature Boston team for four years now. Her sales specialty is booking events that are looking for space at the BCEC and Hynes Convention Center within 18 months, so her customers often have a lot of decisions to make in short time. Melody lives right in the South Boston Waterfront, and she can see the BCEC from her apartment! She was kind enough to take time out of her busy day to share her Signature Boston perspective.
With so many options, how do you help a meeting planner find the perfect space for their event?
Many times, it will really come down to date and space availability. Our convention centers are so busy, and my clients are looking for space within 18 months, so I often have to get creative and suggest alternative set-ups (theater rather than banquet, maybe mixed seating or reception style) to help a customer see how his or her event can work in the space we have available. I like that creative side of the sales process: it often produces some very unique sets!
What has been among the most challenging requests from a Hynes Convention Center client, and how did you work to make it happen?
I had a client that envisioned their registration and retail areas in meeting rooms at the Hynes. It was an event that attracted thousands of people, long lines were expected, and we had another event scheduled to be in the building at the same time that may have been impacted, so both our operations and public safety teams had apprehensions. Ultimately, the whole team worked together to come up with a solution that satisfied everyone’s needs – put registration activities inside the exhibit hall! This worked perfectly and our customers, their attendees and staff were happy.
Tell us about one of your favorite BCEC events that you booked. What made it memorable?
I have a few favorites, but one that comes to mind has to be the “Duke University Duke Forward,” event that took place at the BCEC back in November 2014. It was an event that invited 400 Duke Alumni residing in the New England area to come together and celebrate the success of the “Duke Forward” fundraising campaign, as well as to mingle with other alums, current students, and faculty who are making a difference in Durham, NC and around the globe.
How do you personalize events?
All customers should and want to feel special, that they’re not just another event in a big convention center. I personalize events with the help of our great team here!
For example, at both the BCEC and the Hynes, clients love the fact that our Guest Service Associates can be stationed to greet their attendees and help direct them to their destinations. It is important to clients, with our facilities being so large, that their attendees not be overwhelmed, especially if it’s their first time visiting. Our GSAs do a great job at making the overall experience more flawless for our guests and I often highlight their work on site tours.
I also want to give a shout-out to our Digital Media team. I find that many clients want to know more about how they can welcome attendees and highlight sponsors – especially when it comes to the BCEC’s outdoor Marquee. These structures are definitely an added selling point and a way to bring personalization to events.
What is the most fulfilling aspect of your job?
I would have to say that the most fulfilling aspect of my job is interacting with meeting planners on site visits around the facilities. I love having the opportunity to meet with a client face-to-face, where I can learn more about their program and help them envision it in our building. It’s a great way to showcase how exceptional our facilities are and how remarkable the Signature Boston experience is.
When the day comes and you find out you got the sale, it makes all the hard work and long hours worthwhile!