At Signature Boston, we are celebrating another successful year and rolling into 2015 with a full slate of major meetings and conventions booked for Boston. In 2015 we will welcome some of the world’s most important events to the BCEC and the Hynes – many of them repeat customers.
This year, meetings and conventions will bring more than 900,000 attendees to Boston - attendees who will generate 615,000 hotel room nights and $610 million in economic impact for the Commonwealth. This will be our third best year for room nights overall, but the BCEC is expected to break a 2010 record of 403,000 hotel room nights by generating more than 431,000 in 2015.
Early in 2015, we will welcome back a number of our successful annual events including New England Grows and the 40th Anniversary event for Yankee Dental Congress. 2015 will mark the 30th year that Yankee Dental has been held at an MCCA facility – they first held their event at the Hynes in 1985, and moved to the BCEC in 2008.
Also in 2015, BCEC will again host popular public events including the New England International Auto Show (January 15-19), the Boston RV & Camping Expo (January 17-19), and the New England Boat Show (February 14-22).
Boston continues to be a leading destination for international events, and in 2015, we will host nine events with more than 25 percent international attendance including the Heart Rhythm Society, the Seafood Expo North America, NAFSA: Association of International Educators Annual Conference & International Education Expo and the American Diabetes Association Annual Meeting. This will be the first BCEC meeting for the American Diabetes Association – they last held their meeting at the Hynes in 1995. The ADA Annual Meeting is a five-day, science-heavy conference that brings participants from more than 124 countries together to discuss the most timely and significant advances in basic science and the prevention, diagnosis, and treatment of diabetes.
Other events of note in 2015 include the New England Region Volleyball Association’s Pre-Qualifier at the February event, which will transform the BCEC’s exhibit halls into nearly 20 regulation-sized volleyball courts, and the return of PAX Expo East in March, the largest video gaming conference in New England.
2014 was a fantastic year for Signature Boston, with 241 events held at the BCEC and Hynes bringing 845,000 attendees to Boston, and generating an estimated 630,000 hotel room nights and $590 million in economic impact. On top of these numbers, in June, we posted our best sales month in history, booking 38 future events for Boston that will generate 472,787 future hotel room nights in Boston. And in August, the MCCA debuted its new experimental outdoor space at the BCEC, the Lawn on D, to great review. Over a period of just three months, we hosted more than 30,000 attendees and community members at concerts, kids events, football Sundays and other publicly programmed events on the Lawn on D.
After a fantastic 2014, we have another busy year with much hard work ahead of us.
In 2015, we will be focused on executing exceptional events for our customers, and working simultaneously on our expansion and hotel development efforts in the South Boston Waterfront. It’s an exciting time for the Massachusetts Convention Center Authority and the entire Signature Boston team, and we look forward to sharing more successes throughout the next year and for many years to come.