Because we cater to a mobile industry, it was natural for Advantage BOSTON to optimize its website for mobile devices.
Meeting planners and show organizers do business away from their offices and from their large screen desktop on a regular basis. Recent data from MPI’s Future Watch Survey indicates that 80% of meeting professionals use smartphones and other mobile devices in their job.
To respond to a rapidly increasing mobile traffic, we converted our AdvantageBOSTON.com website to a responsive website that has a new interface for tablets and smart phones, making it a lot easier for mobile users to access the full website content. This intelligent site adapts the user interface to the device it’s viewed on. It reacts to the user’s screen size and automatically adjusts the display.
Its single column format for smaller screens makes it finger friendly and easy to read. There is no need to zoom in! The way we organized the different menus makes it very easy to navigate and the images and graphics resize nicely to fit the different screen sizes.
AdvantageBOSTON.com showcases Boston’s two convention centers--the Boston Convention & Exhibition Center and the Hynes Convention Center--as well as Boston as a world-class convention destination. Our site offers practical information on our convention centers, a calendar of events, a media gallery, industry news, testimonials, floor plans, a new room finder, an easy way to submit your RFP, and more!
Check out AdvantageBOSTON.com on you tablet and smartphone now!