The AdStudies measure recall, readership and exposure. They are conducted by Signet Research, Inc., a leading provider of ad measurement, editorial readership and audience profile studies. The Signet AdStudies measure thousands of ads yearly and are valuable resource to the publishing and advertising communities.
For this award, Signet surveyed Trade Show Executive magazine’s subscribers. Their response was used to measure recall and readership of ads that appeared in the October 2012 issue of the magazine. The Advantage BOSTON ad scored within the top six ads in the issue.
Advantage BOSTON is the brand of the Boston Convention Marketing Center, a one-stop solution for planning successful events in our great city. We are responsible for the sales and marketing of the Boston Convention & Exhibition Center and the Hynes Convention Center and represent your single point of contact for RFP submissions, building hotel packages, and planning convention center, hotel and city site visits.
The Boston Convention Marketing Center received another prestigious marketing award in 2012: The NEDMA (New England Direct Marketing Association) Gold Award for B-to-B Campaign Direct Mail!